Art. Culture. Brands. Institutions.

We believe in the power of culture to influence and shape perceptions.

By leveraging our deep understanding of the art world and cultural landscape, we help brands, museums, cultural organisations, and foundations create impactful partnerships and programmes that foster authentic connections, inform compelling storytelling, and drive commercial success.

Founder Fiorella Ballabio brings a wealth of experience in bridging the art and business worlds, finding synergies, and developing meaningful brand experiences. Over the past 15 years, she has held various positions at Sotheby's. Her most recent role, as Global Director of Special Events and Sotheby's Preferred museum programme, has given her access to an extensive network and firmly positions her as a trusted industry insider.