Who We Are

Our consultancy is led by founder Fiorella Ballabio, who brings 15 years of global experience at Sotheby’s in strategic planning, event management, and building relationships with top-tier collectors. As a trusted industry insider, Fiorella serves on museum steering committees, including The National Gallery, London, further strengthening her cultural connections. 

We thrive on partnering with clients who are open to new ideas and value cultural collaborations. Whether working with luxury brands, museums, cultural organisations, or foundations, we tailor our approach to meet each client's needs, challenges, and goals. We understand that a brand’s DNA is the cornerstone of exceptional programming.